The B.S. gives you the data behind what people are choosing and how those choices are changing. See where demand is moving, catch shifts before they become obvious, understand what is losing ground, or get the data behind a question you already have. Choose from an existing analysis or request a custom pull built around what you need to know.
Uptrend
Polka DotPrint & Pattern+71%
Powder BlueColor+29%
Sage GreenColor+27%
Downtrend
Silk ScarfProduct−52%
Nineties RevivalEra−39%
Festival DressingOccasion−37%
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Ready Made Visual Analytics
Know which colors people are actually reaching for.
Tracks demand movement for individual colors and color families, scored daily from search behavior. Each record carries the color name, its family, its rank within the color set, and its change over the measurement window. Delivered as CSV or JSON on a one time, monthly, quarterly, or ongoing schedule.
Color Demand Index
See what a market wants to touch.
Covers fabrics, leathers, technical materials, and surface finishes. Each record carries the material name, its rank within the material set, and its change over the measurement window. Used in textile sourcing, furniture, footwear, and interior specification.
Material & Texture Signals
Catch a pattern before it saturates.
Covers stripes, checks, florals, animal prints, and geometrics. Pattern demand moves faster than any other attribute in the taxonomy, so each record includes the measurement window alongside rank and change. Available at a higher cadence than the other feeds.
Print & Pattern Tracker
Know who your customer is becoming.
Covers the behavioral side of the taxonomy: macro movements, aesthetics, eras, occasions, and styling behavior. These describe how people choose to dress rather than what garments are made of. Delivered as a periodic report rather than a raw feed.
The B.S. Report Behavior of Style
See the whole shelf, priced.
SKU level assortment and pricing captured from major United States department store retailers, three times per month. Coverage includes men's, women's and children's apparel, footwear, jewelry and watches. Each record carries product identifier, retailer, category, brand, regular price and offer price at the time of capture. Delivered by SFTP as CSV or JSON on a standing subscription.
Assortment & Price Feed
Everyone sells the rise. This is the fall.
Lists items losing demand, ranked by rate of decline, across every category tracked. Each record carries the item name, its category, and its change over the measurement window. Used for markdown timing, inventory exposure, and range exit decisions.
The Decline Report
A forecast you can audit.
Thirty day directional calls logged before the window opens and scored after it closes. Each entry carries the call, the window, the outcome, and the running hit rate. The resolved record is included with the forecast.
The Forecast Ledger
Your terms. Your market. Your cadence.
Any set of terms, categories, or retailers, on a schedule you specify. Scope, fields, and cadence are defined during the request. Delivered in the same formats as the standing feeds.